Online marketing solutions

Social Media Marketing is not a social fad or a passing phase.  It is now considered one of the most powerful and effective tools that have entered into the business marketing arena.  Social media is impacting every walk of life and every aspect of business.  It is here to stay and its following is growing by the thousands daily.

Yet, according to marketing specialists, a majority of e-marketers and business campaign strategists are not up to speed on this phenomenon nor how to use it as a marketing tool.  What is going on?

We live and breath on our mobile phones, text messages, Blackberries and I-phones which have now become a business marketing icon.  It tells the world – we are important – our public must contact us at all times.  We have indeed become 24/7 communication junkies!

Did you know that the average family spends more time online than watching TV?   At the same time, there are rising generations who get their information only via the net, having never read a newspaper.

Now, Social sites are changing the way we do business.  We have fewer face-to-face meetings; and fewer phone calls.   Starbucks and airports have become the new conference rooms of today’s internet generation.

So what is Twitter? Simply stated, twitter is an online service that enables you to broadcast short messages, with a social or business edge.  Getting started isn’t hard, but acquiring a large and faithful following takes creativity and longevity.  This cannot be done overnight.  It requires a commitment of time and planning.

Use Twitter to:

Build and Expand your Brand Name: When you use Twitter to build your personal brand, your customers and prospects start perceiving you as a person, not a company or generic department.  You are a person, with a personality.  Your business voice is casual with an open dialogue to all.  You now have become very approachable, which is always a positive appeal in business dealings.

Build Credibility in your Niche Market: Use your tweets to announce presentations, workshops, product specials, just about anything.  You can use your tweets to link directly to anything or anywhere you want.  Twitter can direct people to all your events.  Offer tips and solutions in your field of expertise.

Broadcast Internal Communication: Twitter can be used in place of your email for broadcasting important announcements in your company, saving you so much time and energy.  By releasing short tweets to your employees, managers and team leaders, you can alert them to important announcements, or direct them to internal intranet web articles and documentation.  Be an innovator within your own firm as you avail yourself of the latest savvy technology tools.

Answer Customer Inquires: No one I know loves to send customer tickets when relating a problem or asking a question.  So why not be creative?  Create a customer twitter page.  Have your support team monitor the page and see what people are writing about.  You can quickly gage what is going on by what is talked about.  Good and bad.  See what you need to know live, without having to request reports or stats.  This communication can be quite effective.

Learn from Your Competition: See if your competition has Twitter.  By following and monitoring the tweets of your competitors, you can give yourself a heads up in your marketplace.  Be innovative – Follow the experts and leaders in your field, as they advise others.  Give yourself every edge possible by using today’s technology for your present and future success.

Do you use Twitter for your business?  Maybe you have some helpful tips to share?  We are looking forward to your comments.


Whatever your business campaign style, you would be foolish to ignore the tremendous explosion of social media for your Internet marketing strategies.  Let’s face it; we all need to grow our bottom line, if not just to stay alive.  I am not being negative, just honest.

Maybe you are late in the game, or embarrassed to admit, you don’t even know what social media is, and least of all, the role it can play in your business.  Well, join the club.  For the longest time, I thought this was just for kids; just another entertainment tool.  I was so wrong.  For 2010, the reports from many large retailers are that social media has seriously impacted their business and sales.  So, as we endeavor to improve our email business campaigns, and write that catchy subject line, let’s look more closely at social media as something that we can use – and implement right now!

Increasing website traffic, new subscribers and prospects, is what we all hunger for.  Building a loyal following, which is not easy, has become more attainable with the entrance of social media.  Why?  Because people love reading blogs, twitters & tweets, while communicating with those on facebook.  We need to get in the game.  Social media can increase leads, improve search engine rankings, while improving brand and product awareness and reputation.

“As more marketers incorporate social networks in their business, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Social Network Ad Spending: 2010 Outlook.”

How does Social Media open the doors for us?  Simply put, social media uses low-cost tools, combined with technology, using words and conversations as its prime source.  In other words, social media gives e-marketers a personal voice, enabling them to communicate with their peers, their customers and most importantly, potential prospects.  Your blog and tweets personalize your brand while spreading your message in an informal and relaxed conversational type style.

Buyer beware!  I have a warning for you.  Before you run out and create a wordpress blog, remember, it is a commitment.  Sort of like deciding whether to have a child.  For when you do, your life will never be the same again.  Your blog, facebook, and twitter, become a daily part of your life.  That is the difference.  Your internet marketing campaigns may go out monthly, bi-weekly, or quarterly.  But, you will need to keep up with your social media campaigns almost daily, in order to keep the momentum high, as your create the attention needed for your success.

Are you ready to take the plunge and learn the role social media can play in your internet business marketing?  The stats are behind you.  Put it to work in your business marketing strategies today.

See the stats for yourself on youtube.com