Email Marketing Spending to Grow By 11% a Year
Marketers in the US will spend much more on email campaigns – $2 billion by 2014, a growth rate of nearly 11% a year, according to a new research by Forrester. Forrester says that email campaigns to the primary inbox will swell to an average of more than 9,000 annually in 2014, with retention email making up the largest permission-based share.
